The challenge

Design and build a new e-commerce site that increases shopping sales by 30%.

• Grow internet shopping sales by 30%
• Reinvigorate the ELC brand online without compromising the site’s functional performance
• Create a website service experience to match the in-store experience delivered by a real person
• Enhance the website’s function as a relationship-building tool that can help drive brand loyalty among customers and drive sales across all channels
• Increase the quantity and quality of customer data capture and grow the database

Restructuring the website to be optimised for different customer types and their individual journeys was a key aim. A needs based design would then enable the creation of an online customer relationship database to help influence sales and build closer ties to the brand.

The outcome

A bespoke ecommerce platform that has outperformed year on year sales targets since 2005.

In-depth research into interface and functionality has produced a design that gives customers an intelligent, personalised shopping experience. The e-commerce platform has been created from scratch, including the shopping basket, checkout process and advanced product search features. The system also tracks your behavior and uses this data to build a profile of your unique interests. Customers are viewing 21% more toys on the new site and the average selling price is +19% year on year, because best-selling items are easier to find and have clearer product information.

Tim Patton, Marketing Director Early Learning Centre